Practical advice on Google reviews, reputation, and getting more customers through your front door.
260 chiropractors across 13 cities average 4.91 stars, the highest rating of any vertical we studied. When every office looks perfect on paper, the only way to stand out is how you treat people after they leave a review.
Read more →232 cleaning services across 13 cities. Median 222 reviews. Average 4.85 stars. The smallest sample of any vertical we studied, with nearly perfect ratings. When volume is low and ratings are high, a single unanswered complaint carries outsized weight.
Read more →242 electricians across 13 cities. 9.5% have no website, the 2nd highest of any vertical we studied. For those businesses, their Google profile is their entire online presence. And almost none of them are responding to reviews.
Read more →260 gyms and fitness centers across 13 cities. Average rating: 4.45 stars, the second lowest of any vertical we studied. Median 323 reviews. Gyms are the most polarizing local business category, and the silence on their profiles is making it worse.
Read more →260 hair salons across 13 cities. 0% without a website. 0% with fewer than 10 reviews. 4.85 average stars. When everyone has the basics covered, the differentiator is whether you actually talk back to your clients online.
Read more →254 plumbing companies across 13 cities. Median review count: 511. Average rating: 4.84 stars. Plumbers get reviewed constantly, second only to restaurants. The gap isn't stars or volume. It's that the reviews sit there unanswered.
Read more →258 real estate agents across 13 cities. Median 174 reviews. Average 4.91 stars, tied for the highest of any vertical. When you have the fewest reviews and the best ratings, a single unanswered complaint does more damage than in any other industry.
Read more →259 roofing contractors across 13 cities. Average rating: 4.87 stars. Median reviews: 199. Roofing has the highest average ticket of any home service. When a $12,000 job comes down to Google reviews, silence is expensive.
Read more →260 veterinary clinics across 13 cities average 4.61 stars, the lowest of any vertical. With 508 median reviews and pet owners who read every word, unanswered complaints carry more weight here than anywhere else.
Read more →260 auto repair shops across 13 cities. 13.1% have no website, the highest of any vertical we studied. For those shops, Google reviews aren't just important. They're the entire online presence.
Read more →259 HVAC companies across 13 cities. Average rating: 4.85 stars. Average review count: 2,003. The problem isn't ratings or volume. It's that almost nobody is responding.
Read more →260 law firms across 13 cities. Average rating: 4.84 stars. Average review count: 661. Most have strong profiles on paper. Almost none are responding to reviews, and the ethical excuse doesn't hold up.
Read more →260 med spas across 13 cities. Average rating: 4.89 stars, the highest of any vertical we studied. But when everyone has great ratings, the differentiator is how you handle the reviews that aren't perfect.
Read more →260 restaurants across 13 cities. Median review count: 2,346, more than 3x any other vertical. Average rating: 4.54, the lowest we measured. More reviews, more complaints, more people watching how you respond.
Read more →3,844 businesses. 15 industries. 13 cities. The biggest finding: ratings cluster at 4.8+ stars across almost every vertical. The real differentiator isn't your star rating. It's whether anyone is paying attention to your profile.
Read more →83% of patients use Google reviews to choose a dentist. Nearly half have skipped a provider over unanswered reviews. Here's what dental review management data shows.
Read more →A Google review management service handles your review responses so you don't have to. Here's what it includes, what it costs, and who actually needs one.
Read more →Google's lead search engineer just confirmed Googlebot stops reading your HTML at 2MB. Here's what that means for your local business website and how to fix it.
Read more →Most local business owners think an unanswered review is a neutral thing. It isn't. Here's what the data actually shows, and what it's costing you every month.
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