Practical advice on Google reviews, reputation, and getting more customers through your front door.
45% of consumers now use AI to find local businesses. Only 1.2% get recommended. Your Google profile is the data layer AI reads. If it's inactive, you don't exist in AI answers.
Read more →Original data from 3,844 local businesses in 13 U.S. cities. Ratings cluster above 4.8 stars. The real differentiator is whether anyone responds.
Read more →Businesses either spend $0 on Google reviews or $1,500+/mo on an agency. The gap in between is where most local businesses belong.
Read more →The median local business has 334 Google reviews. We analyzed 3,844 businesses across 15 industries and 13 U.S. cities. Every data point, broken out by vertical and city.
Read more →260 chiropractors across 13 cities average 4.91 stars, the highest of any vertical. When every office looks perfect, how you reply is the difference.
Read more →232 cleaning services across 13 cities. Median 222 reviews. Average 4.85 stars. With low volume and high ratings, each complaint carries extra weight.
Read more →242 electricians across 13 cities. 9.5% have no website, second highest of any vertical. For those businesses, Google is the entire online presence.
Read more →260 gyms across 13 cities average 4.45 stars, second lowest of any vertical. Median 323 reviews. Silence on their profiles is making it worse.
Read more →260 hair salons across 13 cities. 0% without a website. 4.85 average stars. When everyone has the basics, the differentiator is how you reply.
Read more →254 plumbing companies across 13 cities. Median 511 reviews. Average 4.84 stars. Reviewed constantly. The gap isn't stars. It's silence.
Read more →258 real estate agents across 13 cities. Median 174 reviews. Average 4.91 stars. With the fewest reviews and best ratings, silence hits hardest here.
Read more →259 roofing contractors across 13 cities. Average 4.87 stars. Median 199 reviews. When a $12k job depends on Google reviews, silence is expensive.
Read more →260 veterinary clinics across 13 cities average 4.61 stars, the lowest of any vertical. 508 median reviews. Pet owners read every word.
Read more →260 auto repair shops across 13 cities. 13.1% have no website, the highest of any vertical. For them, Google reviews are the entire online presence.
Read more →88% of customers pick HVAC companies that respond to reviews. See what unanswered reviews actually cost your business.
Read more →260 law firms across 13 cities. Average 4.84 stars. Average 661 reviews. Most have strong profiles. Almost none are responding to reviews.
Read more →260 med spas across 13 cities. Average 4.89 stars, highest of any vertical. When everyone has great ratings, how you handle imperfect ones matters.
Read more →260 restaurants across 13 cities. Median 2,346 reviews, 3x any other vertical. Average 4.54 stars, the lowest we measured. More eyes. More stakes.
Read more →3,844 businesses. 15 industries. 13 cities. Ratings cluster at 4.8+ stars across nearly every vertical. The real differentiator is whether anyone replies.
Read more →83% of patients use Google reviews to choose a dentist. Nearly half have skipped a provider over unanswered reviews. Here's what the data shows.
Read more →Learn how to manage Google reviews for your business. Compare DIY, software, and done-for-you services. See what it costs and what actually moves your ranking.
Read more →Google's lead engineer confirmed Googlebot stops reading HTML at 2MB. Here's what that means for local business sites and how to fix it.
Read more →Most owners think an unanswered review is neutral. It isn't. Here's what the data shows, and what silence costs your business every month.
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