Buyers and sellers judge agents by Google reviews before making contact. 78% never reach your website. We respond in your voice.
Helped us find our first home in a crazy market. Patient, honest, and always available.
Agent stopped responding after we didn't make an offer on the first house she showed us. Felt abandoned.
Sold our house in 8 days, $15K over asking. The staging advice alone was worth it.
Never returned calls. We lost the house we wanted because our agent was unresponsive for three days.
No response from owner · 1 month ago
Good agent but pushed us toward houses out of our budget. Felt like commission mattered more than our needs.
No response from owner · 2 months ago
Never returned calls. We lost the house we wanted because our agent was unresponsive for three days.
Good agent but pushed us toward houses out of our budget. Felt like commission mattered more than our needs.
Same real estate team, same clients. The only difference is every review gets a timely, thoughtful reply.
Buying or selling a home is the biggest financial decision most people make. They are trusting an agent with hundreds of thousands of dollars and months of their time. Before reaching out, most people read Google reviews to see how past clients felt about communication, honesty, and results.
Real estate is also intensely personal. People remember how their agent made them feel during showings, negotiations, and closing. A glowing review brings that emotion to the surface for prospective clients. An unanswered complaint about ghosting or commission pressure does the same, just in the opposite direction.
In our analysis of 3,844 Google Business Profiles across 13 U.S. cities, the median real estate agent business has 116 reviews at 4.91 stars. Active profiles with consistent responses typically see 2 to 3 times more customer actions, calls, direction requests, and website clicks, than profiles that have gone silent. Read the full report →
*Based on recent surveys of consumer review behavior in local services.
Spend 15 to 20 minutes connecting your Google Business Profile and answering a few questions about your team, specialties, and tone.
On business days, our team monitors your reviews and sends real, human responses the same day, with most replies going out within 2 hours.
Once a month you receive a short summary of new reviews, response times, and how your overall rating is trending.
"Our agent stopped returning calls after the first showing."
We acknowledge the failure in communication, confirm that responsiveness is a core expectation on your team, and invite the reviewer to speak with the team lead so it can be addressed.
"Pushed us toward houses we couldn't afford."
We thank them for the honest feedback, reinforce that the client's budget always comes first, and explain that you're sharing the feedback with the team.
"Helped us sell our home fast and above asking price."
We congratulate them, highlight the specific result they mentioned, and let them know the team is proud of how the transaction came together.
"Half my reviews mention me by name and the other half mention my partner. ReplyProof actually keeps that straight in the replies, which I did not expect."
Kim T., Real Estate Team, Arlington VA
During setup, you share how you communicate with clients and any phrases to use or avoid. We write your first few replies for approval and build a tone guide from there. If individual agents have different styles, we can note that too.
Spend 15 to 20 minutes on setup once. After that, our team replies to every Google review for your real estate team the same business day for $200/month.
Start for $200/mo → Book a call first →